Product placement? People have questions about Will Smith’s apology

• Four months after the Oscars slap, Will Smith finally shows his face.
• Viewers noticed something in his apology video.
• Was he promoting his son’s water brand?

Did the apology backfire? Without a doubt, one of the events that will be remembered the most this year — and for a long time — is Will Smith slapping comedian Chris Rock during the Oscars after he made an unfortunate joke about Smith’s wife Jada Pinkett Smith.

A couple of days ago, four months after that incident, the star of films such as Independence Day, Hitch and Men in Black, finally showed his face on video — although he had already shared a message on his social networks — offering an apology to the Chris Rock. However, several viewers noticed a peculiar detail and many wonder if he only did it to support his son Jaden.

Will Smith is asked why he didn’t apologize to Chris Rock in his Oscar speech

About to reach 3 million views, the video where Will Smith apologizes to Chris Rock for having slapped him on stage is available on his official YouTube channel, which has about 10 million subscribers.

Something that caught people’s attention was the fact that he admitted that he did not apologize to the comedian during his Best Actor Oscar speech because he was overwhelmed and «everything was fuzzy». «I have contacted Chris and the message I got back is that he is not ready to talk and when he is he will contact me.”

Will Smith… and Just Water

Most people probably wouldn’t notice this detail, but several users pointed out that Will Smith, in this almost 6-minute long video, had a bottle of Just Water by his side. The brand was founded by his son Jaden in 2015. Now people are saying the video was a marketing ploy.

“The product placement for your son’s water company really appeals to me.” “I feel disappointed about that. It makes everything seem less than sincere.” “So much falsehood with Will Smith these days, now it’s all about the dollars for him.” “Total narcissist,» commented some users. But that was only the beginning.

“It will make your child’s brand take off”

It should be noted that many people did not fully believe Will Smith’s apology to Chris Rock. Others insisted that it was not the best idea to have a bottle of Just Water next to him: «Will Smith announcing his own bottled water company during his apology video makes it completely untrue.”

“My favorite part of Will Smith’s apology video was the tactical placement of Just Water” “I love the production quality of this apology video. And what about the placement of water products?” (TO SEE THE VIDEO CLICK HERE).

Just Water is worth millions

With the help of his famous parents, Jaden Smith founded the company Just water with the goal of replacing all those non-reusable bottles with ones that are more sustainable. These bottles are made of 82 percent paper and the lid is made of sugar cane. The water comes from a spring located in upstate New York.

Ira Laufer, director of the company, commented that Just Water was valued (in 2019) at the exorbitant amount of $100 million. In just four years after its launch, it was already sold in 10 countries around the world.