MundoNOW’s Oyénos Audio network will be distributed by iHeartPodcasts

• MundoNow’s Oyénos Audio distributed by iHeartPodcasts.
• LatinX marketing and media strategy.
• Óyenos podcasts expands.

On March 26, Mundo Hispano Digital, the parent company of MundoNow, one of the oldest certified Latino minority media platforms in the U.S., announced a partnership with iHeartMedia.

This marks a significant milestone in the LatinX marketing and media strategy.

The new collaboration will include the podcast list of MundoNow’s Óyenos Audio network, which will be widely distributed through iHeartPodcasts.

Since its launch in February 2023, Óyenos Audio, led by Dafnne Wejebe, Director of Audio, has experienced notable growth.

Óyenos Audio’s marketing and media strategy

Óyenos Audio has tripled in size, averaging an impressive 1.5 million downloads per month and growing.

This new partnership allows Óyenos Audio to leverage iHeartMedia’s broad reach, extensive sales network and marketing assets to further grow the LatinX media platform to new audiences.

Óyenos showcases the multifaceted experiences of Latinos in the U.S., enriching the podcasting landscape with diverse narratives and presenting a variety of genres.

You can find everything from true crime and paranormal phenomena to astrology, news, current events and cultural programs.

A transformative partnership

«Our partnership with iHeart is an example of how much Óyenos Audio has achieved in such a short time,» said Wejebe.

Óyenos has developed a growing audience over the past year.

«The fact that our podcast network is now part of the number one audio company in the U.S. demonstrates the growth of each of our programs and the large audience that follows us,» she added.

This partnership indicates that Óyenos is heading in the right direction and that the audience following the platform is a demographic iHeart wants to reach.

Hispanic community in the United States

«One always thinks that Hispanics only listen to content in Spanish, but we forget about a large percentage of listeners,» Dafne pointed out.

«Those whose parents immigrated to the United States when they were children or were even born here,» she added.

«Those who despite speaking Spanish at home, their first language is English, these audiences need content targeted to Hispanics delivered in their language, English,» she noted.

«This partnership will give us the opportunity to produce content in English but still aimed at Hispanics,» she said about the collaboration with iHeartMedia.

Expansion of Óyenos Audio podcasts

Starting Tuesday, 20 Óyenos Audio programs will be available through iHeartPodcasts, with another 10 joining in June.

«We are thrilled to embark on this transformative partnership with iHeartPodcasts, solidifying our commitment to amplify Latino voices in the audio space,» said René Alegría, President and CEO of MundoNow.

«This collaboration represents a crucial moment for Óyenos Audio,» Alegría added.

«As we join forces to offer captivating content and innovative marketing strategies that deeply resonate with our community,» he continued.

Growth of Óyenos Audio

«In today’s ever-evolving media landscape, we continue to strive to deliver irresistible, informative and engaging content,» said René Alegría.

He added that they are appealing «to a large and significantly underserved audience: bilingual and bicultural Latinos.»

The timing of this partnership couldn’t be more opportune, as digital media consumption habits continue to evolve.

Mnthly podcast listening among Latinos has increased by 52 percent since 2022, nearly four times faster than the rate among the general U.S. population, according to Edison Research.

Collaboration with My Cultura

«We are excited to integrate Óyenos Audio into our iHeartPodcasts network, including collaborating with our My Cultura network,» said Michael Biondo, President of Business Development and Strategic Partnerships at iHeartMedia.

«We continue our effort to bring more diverse voices and content to our listeners and address the needs of the Latino community,» he added.

«Óyenos offers quality content that deeply resonates with bilingual and bicultural audiences.»

«And we look forward to providing them with the reach and accessibility that our multiplatform and assets have to offer,» said Biondo.

Importance of My Cultura

Daffne Wejebe points out the importance of initiatives like My Cultura from iHeartMedia, where companies recognize the importance of the Spanish-speaking market.

She noted that U.S. media with content targeted at the Anglo market has realized that they cannot ignore the Hispanic community.

She commented on the importance of distribution through the iHeart platform.

«The iHeart platform that goes hand in hand with My Cultura will be a link for our podcast network content to reach the ears of Hispanics hungry for our type of content,» she said.

Innovation in the podcasting world

With their finger on the pulse of the Latino podcast market, MundoNow and iHeartMedia are poised to redefine the podcasting landscape.

They offer compelling content and unparalleled marketing strategies that resonate with the growing LatinX audience.

MundoNow is one of the few nationally certified minority-owned digital platforms, with its largest markets including New York, California, Florida, Texas, Arizona and Georgia.

It is also growing in areas throughout the Southeast and Midwest. Winner of 21 Emmy Awards in total over three years, MundoNow has its roots in print media, starting as a Spanish-language newspaper in 1979 that is still distributed today.

Content leaders

With its deep roots in the Latino community, MundoNow’s mission is to empower, inform and provide purpose to the online Latino community. Visit www.MundoNow.com to learn more.

iHeartMedia, Inc. is the leading audio media company in the United States, reaching over 90% of Americans each month.

iHeart’s broadcast assets alone have more consumer reach in the U.S. than any other media outlet.

This is twice the reach of the next largest broadcast company; and over four times the advertising reach of the largest exclusively digital audio service.

iHeartMedia as the number 1 player

iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined.

And it has the number one social footprint among audio players, with seven times more followers than the next audio media brand.

It also has the only fully integrated audio technology advertising solution in streaming, streaming and podcasts.

The company continues to leverage its strong audience connection and unparalleled consumer reach to create new platforms, products, and services. Visit iHeartMedia.com for more information.