MundoNOW: Why did MundoHispánico change its name?

• Why did MundoHispánico change its name?
• MundoNow makes its debut on digital platforms.
• The goal is to show the true face of the Latino community.

WHY DID THE NAME CHANGE? After 42 years of being known as MundoHispánico, one of the most important online news sites for the Latino community in the United States recently announced a name change. MundoNow is working to bring the fastest and most current information to everyone in the country.

The site has now become bilingual with the aim of offering a better experience to its readers. But the most important thing is to stress the purpose behind the digital platform’s name change. MundoNow wants to represent our Latin heritage and show the true face of the Hispanic community.

FROM MUNDO HISPANICO TO MUNDONOW

Recently, it was announced that 42 years since its creation, MundoHispánico has decided to make a major change after becoming one of the most important news platforms aimed at the Latino community. This transformation resulted in what today is known as MundoNow. CEO, René Alegría, announced the name change and reiterated the platform’s purpose.

MundoNow not only changed its name, but it also revealed that it is going from being a Spanish-only website to being bilingual. Therefore, you can enjoy these changes by reading the best articles in English and Spanish. MundoNow’s mission is to offer a better experience for the Hispanic community.

Why was there a name change?

The name change comes with a very special mission, according to René Alegría: «To better reflect the true faces of the Latino community.» That is the main purpose of the name change and why it was so important to make it happen. After 42 years, it was decided to make this transformation.

“This matters a lot to me. After 42 years, this morning we have announced the change of name of our company and our mission to better reflect the true faces of our Latino community,“ said MundoNow’s CEO, René Alegría, after announcing the platform’s name change.

The biggest Hispanic news platform?

René Alegría stressed that this change is substantial because the platform has become one of the largest certified bilingual digital media aimed at the Hispanic community living in the United States. From the beginning, this change was intended for new generations who prefer to communicate in English, but also want to preserve their Latino heritage.

“In doing so, we have become the largest certified bilingual digital media platform for Latinos in the United States. I know that’s a tongue twister. And it seems outrageous to me,» René Alegría pointed out on Linkedin. The name change is an extremely relevant step reach all generations. Filed Under: MundoHispánico changes MundoNow

A change marked by language?

In a recent interview for CISION PR Newswire, René Alegría spoke about the purpose of this change from MundoHispánico to MundoNow, explaining that it’s a move to reach the new generations of American Latinos. Therefore, the name change is also a way to «provide culturally authentic content.»

“Composed of Latinos who immigrated to the US as children or were born in the United States, this group is now the driving force in our community. They are culturally hungry to connect with their heritage, and want the option to view and read content in both English and Spanish. MundoNow’s name change addresses this need and provides culturally authentic content in two languages,» said Alegría. Filed Under: MundoHispánico changes MundoNow