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Target expands its membership program

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  • Target expands its membership program.
  • Target Circle will have more options.
  • The retailer is making investments for sustainable growth.

In a bold and forward-thinking strategy, Target has unveiled its investment plans aimed at enhancing guest experience and ensuring sustained growth.

With a multifaceted approach that includes expanding its membership program, strengthening its own brand and opening new stores, the retailer seeks to solidify its position in the market.

On April 7, Target’s loyalty membership program, Target Circle, will officially expand.

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The retailer is making improvements

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«For years, Target has consistently built for the long-term, investing in the assets, capabilities and team that have differentiated our business,» said Brian Cornell, Chairman and CEO of Target.

He added that this has «enabled us to deliver for guests in any environment and driven strong growth.»

«Today, with that same long-term view, we’re making strategic investments that expand on our core strengths, further elevate our guest experience,» he continued.

«Most importantly, these plans provide fuel for our next era of growth,» Cornell continued.

Target expands its membership program

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Target is expanding its membership program to include a free membership, retail payment card options, and the introduction of a new paid membership.

With over 100 million members, Target Circle has already established itself as one of the most influential loyalty programs in the retail sector.

It is worth mentioning that the free Target Circle membership will continue to provide users with access to personalized offers, exclusive member-only sales throughout the year and additional benefits and savings.

The most notable innovation lies in the fact that offers will be applied automatically at checkout, ensuring members will get the best value on every transaction.

A premium shopping experience

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Customers have the option to apply for the Target Circle Card, formerly known as the Target RedCard. This card offers an appealing additional 5% discount every day.

Furthermore, cardholders will enjoy additional benefits, such as extended return windows and free two-day shipping on hundreds of thousands of items.

For those seeking a more premium experience, Target introduces Target Circle 360. This is a paid membership that redefines convenience and customer service standards.

This subscription includes unlimited free same-day delivery for orders over $35, in as little as one hour and with no delivery fees or markups.

What are the benefits of Target’s expanded membership?

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Target Circle 360 members will have access to free two-day shipping.

Additionally, they will have the opportunity to interact with preferred shoppers who will personalize their shopping experience. They will also gain entry to the exclusive Shipt Marketplace, which offers same-day delivery from over 100 retailers nationwide.

Moreover, in 2024, Target plans to expand its own brand portfolio, valued at over $30 billion.

With this initiative, the retail giant aims to remain a top shopping destination.

Target thinks about its customers

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Target will also continue to invest in its stores-as-hubs model over the next decade.

According to El Diario NY, the retailer aims to build more than 300 new stores.

Target has said it wants to improve the shopping experience and woo new customers.

This includes complete renovations, adding Ulta Beauty locations, improving amenities, providing same-day service support and more.

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