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Sueño millonario: Alberto Toro

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Alberto Toro, Margarita, Trago, MundoNow, Podcast
Story of Alberto Toro, Shutterstock
  • Sueño millonario shares the story of Alberto Toro.
  • Thanks to his observant nature, he detects a product with great potential.
  • It narrates how little by little he grew and had more opportunities.

All the time we hear about people who want to come to the United States to achieve the American dream and provide a better life for their families.

There are different stories of how people come to this country, but they all share a common goal of wanting to improve their financial situation and other aspects of life.

Today we share a success story of a Colombian who decided to risk everything to achieve his goals, establish something of his own, and go far.

Alberto Toro’s story begins when he has to leave Colombia for financial reasons and decides to go to the United States for better opportunities.

First Jobs

Lemon, Salt, Drink, MundoNow, Podcast

The first thing he did upon arriving in Georgia was to work. In a conversation with some people, he realizes that they are unaware that a certain liquor can be offered with another flavor.

So he decides to set up a warehouse in a basement and start marketing different fruit pulps. When everything starts, he has about twenty customers, but today he has many more than that.

When he starts operating in a Mexican market, he has the opportunity to observe how it moves and, in general, the Central American market, gaining experience.

Due to problems he doesn’t know about, the meeting point where he moved his products stops working, but it is thanks to his time there that he gained something more valuable.


Transport, Alberto Toro, Export, MundoNow, Podcast

The knowledge that this meeting point gave him was important for the next step. He decides to talk to business people to offer his products.

The ones he offers are the ones he observes are not in stock at these places, and that’s when growth takes its first steps.

With this, the client portfolio arrived and the quantities he needed were increasing. At first, they would go to Florida to search for the pulp in a car, but it became complicated due to the quantity they were requested.

It became increasingly necessary to have larger transportation, until the day they acquired their own trucks. The same goes for the warehouses, and today they have their own.

The Business Matures

Popsicles, Heat, Ice Cream, MundoNow, Podcast

At first, they were only operating in Georgia, but over time the trucks were going to serve clients in other states.

The pulp product is used for beverage preparation, and restaurant and ice cream parlor customers are the ones who use it.

Before finishing, he shares that he feels the success of any business lies in being consistent and persevering.

Sueño millonario bids you farewell for now and hopes that the story of Alberto Toro has pleased you and that you will join us to learn about other stories like this.

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