Ford Raises Prices of Mexico-Made Cars Despite Trump Tariffs

• Ford raises prices in Mexico
• Hikes follow Trump’s tariffs
• Mach-E up by as much as $2,000

Ford Motor has raised the sale prices of several of its models built in Mexico by up to $2,000, contradicting recent statements suggesting the company would wait to see how competitors responded.

The price hikes come after CEO Jim Farley stated on April 30 that the company would not make immediate adjustments until evaluating rival automakers’ reactions to the new 25 percent tariffs imposed by President Donald Trump.

“We have to see what our competitors do—that’s the key,” Farley told reporters at Ford’s truck plant in Kentucky.

According to Farley, competing manufacturers were expected to face cost increases ranging from $5,000 to $10,000 per vehicle as a direct result of the tariffs.

Ford Raises Prices of Mexico-Made Cars

Nevertheless, just days later, on May 2, price increases took effect for three specific models: the Mustang Mach-E, the Bronco Sport, and the Maverick truck.

The hike was outlined in an internal company memo sent to dealerships, reviewed by Bloomberg News.

Prices for the electric Mustang Mach-E rose by up to $2,000. The Bronco Sport increased by as much as $1,200, and the Maverick by $1,150.

A Ford spokesperson confirmed the increases and explained that they were due to a combination of standard mid-year pricing adjustments and the partial impact of the new tariffs.

Trump’s Tariffs and Their Impact

The spokesperson also clarified that the price hike would not apply to vehicles already in dealership inventories.

Ford’s decision highlights the tension automakers face as they navigate the challenge of absorbing higher costs without dampening consumer demand.

Many buyers are rushing to purchase vehicles before the full effect of the tariffs is reflected in prices.

This situation presents a delicate balancing act for car manufacturers, who must stay competitive while protecting profit margins and sales volume.

The full impact of the tariffs on the auto market remains to be seen, but Ford Mexico has already taken the first step—amid uncertainty and mixed signals about its strategy toward the competition.

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Source: El Financiero